The jagged, snowy peaks form a heartbeat line. The village breathes gently beneath its large downy coat. Smokedrifts out of chimneys. Time stands still. And light twinkles, like a child’s eyes. This winter, like every winter in Verbier, Switzerland breathes a contented sigh as it returns to its beloved mountains, revelling in the intense pleasure of hurtling down slopes and runs without a care in the world, all in a superb ski area that has established itself as one
of the best in the Alps. Verbier is a resort that welcomes the whole world, a resort that is both Swiss and cosmopolitan and expresses a duality that embodies the country as a whole. It is a place of luxury superchalets and timeless mountain huts.
More than any other country, without question, Switzerland has drawn on its past to better embrace the future. Innovative but without losing sight of its values, proud of its traditions but always ready to reinvent and enhance what it has, it is a country that knows where it is going. Its horizons are broad and encompass the whole planet,
where the Swiss conquer peaks and markets before returning home refreshed to savour the timeless joys of their valleys, which offer shelter to the soul. This is Switzerland, a crossroads of history and well-trodden paths, a leader of the world and its trends, forever mapping out possibilities, forever striking a balance.
A new Swiss brand, Helvet is very much in keeping with that dynamic. You are all familiar with the luxury special edition of 30° magazine devoted to Verbier, a high-quality bumper issue that explored the resort and its seductive appeal in greater depth. Well, Helvet is but the latest essential compendium of contemporary Swissness, finding expression through one of our country’s most iconic locations.
Welcome to our little white paradise.
Publisher & Editor-in-chief